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  "path": "/not-even-the-littlest-bit-gta-6-ceo-doesnt-think-genai-will-level-the-playing-field-for-smaller-devs",
  "publishedAt": "2026-03-18T11:00:00.000Z",
  "site": "https://www.rockpapershotgun.com",
  "tags": [
    "Third person",
    "Shooter: Third Person",
    "Grand Theft Auto VI",
    "Xbox Series X/S",
    "Single Player",
    "Open World",
    "Full product",
    "Action Adventure",
    "Rockstar Games",
    "Racing",
    "Shooter",
    "First person",
    "Multiplayer Cooperative",
    "PS5",
    "Take-Two Interactive",
    "Modern Day",
    "Multiplayer Competitive",
    "GTA 6",
    "Read more"
  ],
  "textContent": "Hello everybody! A major technology company executive is talking in this, the year 2026, which means it's time for more wrangling about generative AI tools. Take-Two Interactive CEO Strauss Zelnick has spoken at length about why the latest genAI tools aren't going to turn everybody into a game developer and put companies like his out of business, arguing that there are already a lot of ways to hasten or automate bits of game development, used by many thousands of games, and yet only a \"handful\" of those are \"hits\" on the scale of GTA 6.\n\nRead more",
  "title": "“Not even the littlest bit\": GTA 6 publisher CEO doesn't think genAI will level the playing field for smaller devs"
}