BuzzFeed goes AI — then it goes broke
Pivot to AI [Unofficial]
March 26, 2026
BuzzFeed is a website famous for its happy clickbait, listicles and quizzes. It even used to have a top-quality news section, BuzzFeed News! And it’s about to go broke. What happened? AI happened. In December 2022, BuzzFeed CEO and founder Jonah Peretti saw the newly-released ChatGPT — and it one-shotted him: [CNN, archive] Peretti told […]
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