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  "path": "/2026/03/26/buzzfeed-goes-ai-then-it-goes-broke/",
  "publishedAt": "2026-03-26T21:28:19.000Z",
  "site": "https://pivot-to-ai.com",
  "tags": [
    "Journalism",
    "BuzzFeed",
    "Jonah Peretti"
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  "textContent": "BuzzFeed is a website famous for its happy clickbait, listicles and quizzes. It even used to have a top-quality news section, BuzzFeed News! And it’s about to go broke. What happened? AI happened. In December 2022, BuzzFeed CEO and founder Jonah Peretti saw the newly-released ChatGPT — and it one-shotted him: [CNN, archive] Peretti told […]",
  "title": "BuzzFeed goes AI — then it goes broke"
}