Rogers buys naming rights to Bell Canada

TORONTO – In the latest in a string of branding acquisitions, telecom giant Rogers has secured all naming rights over Bell Canada. “When I think of Bell Canada, I think of a heartless, megalithic, amoral corporation with a blue logo,” said Mike Jeffries, a Sudbury resident. “Now when I see them, all I’ll be able […] The post Rogers buys naming rights to Bell Canada appeared first on The Beaverton.