{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreidamhay2h6vxcwvxhwhddi77vx7ii7nc5ybuuyi2ydocllsvm3xtm",
    "uri": "at://did:plc:hnpt7ywbuu7pfzuexzxwahle/app.bsky.feed.post/3mkod5t2bvij2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreieox2yinanzpcrlugnyzdnqvjhxco454thk2bzskworz545bs466e"
    },
    "mimeType": "image/jpeg",
    "size": 119828
  },
  "path": "/2026/04/rogers-buys-naming-rights-to-bell-canada/",
  "publishedAt": "2026-04-29T18:32:44.000Z",
  "site": "https://www.thebeaverton.com",
  "tags": [
    "Business",
    "Bell",
    "rogers",
    "Rogers buys naming rights to Bell Canada",
    "The Beaverton"
  ],
  "textContent": "TORONTO – In the latest in a string of branding acquisitions, telecom giant Rogers has secured all naming rights over Bell Canada. “When I think of Bell Canada, I think of a heartless, megalithic, amoral corporation with a blue logo,” said Mike Jeffries, a Sudbury resident. “Now when I see them, all I’ll be able […]\n\nThe post Rogers buys naming rights to Bell Canada appeared first on The Beaverton.",
  "title": "Rogers buys naming rights to Bell Canada"
}