NAB Show 2026 Moves Toward Broadcast, but Cinema Products Still Excite

“NAB has always been the broadcast show,” Paul Hawxhurst, senior technical specialist at Canon USA, told me at the show this year. “For a little while there, it was cinema, cinema, cinema. Right now, it’s going back to broadcast, broadcast, broadcast.” On the floor in Las Vegas, that shift is hard to miss. As I made the rounds on the final day of the show, I asked vendors how business had been, and nearly all described a quieter year. Some companies reduced their footprint or skipped booths altogether, opting instead for smaller presences as a sponsor within NAB’s Cine Central […] Source