{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreicemrp4f7wx6dagj5sgawaa2krfld64zu4rgz5brinq363k4byb6i",
    "uri": "at://did:plc:hncia4jn3l56imtqhydzwsoa/app.bsky.feed.post/3mma6ey52qnd2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreidkw6br7rbgjxo7b7du22xthnsumciakasbemzoxyvof7gywvrp7u"
    },
    "mimeType": "image/jpeg",
    "size": 358600
  },
  "path": "/133726-nab-show-recap-2026/",
  "publishedAt": "2026-05-07T15:09:36.000Z",
  "site": "https://filmmakermagazine.com",
  "tags": [
    "Festivals & Events",
    "Aputure",
    "Arri",
    "Astera",
    "Bit Part",
    "Blackmagic",
    "Canon",
    "Fujifilm",
    "Kinefinity",
    "Lexar",
    "Litepanels",
    "NAB",
    "NAB 2026",
    "NANLITE/NANLUX",
    "Nextorage",
    "Nikon",
    "Rode",
    "Sandisk",
    "SIRUI",
    "Tamron",
    "Z CAM",
    "Source"
  ],
  "textContent": "“NAB has always been the broadcast show,” Paul Hawxhurst, senior technical specialist at Canon USA, told me at the show this year. “For a little while there, it was cinema, cinema, cinema. Right now, it’s going back to broadcast, broadcast, broadcast.” On the floor in Las Vegas, that shift is hard to miss. As I made the rounds on the final day of the show, I asked vendors how business had been, and nearly all described a quieter year. Some companies reduced their footprint or skipped booths altogether, opting instead for smaller presences as a sponsor within NAB’s Cine Central […]\n\nSource",
  "title": "NAB Show 2026 Moves Toward Broadcast, but Cinema Products Still Excite"
}