TV broadcasters partner with OpenAP to create new ad exposure standards

Several large broadcasters have partnered with OpenAP toward a new industry initiative aimed at creating standards for measuring ad exposure on TV.—

This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology.

Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.