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  "path": "/2026/05/openap-advertising-measurement-standards-broadcasters-group/",
  "publishedAt": "2026-05-13T18:35:02.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "Broadcast",
    "News",
    "Streaming",
    "Technology",
    "Television",
    "A+E Global Media",
    "AMC Global Media",
    "E. W. Scripps Company",
    "Fox Corporation",
    "Hallmark Media",
    "NBC Universal",
    "Paramount",
    "Televisa-Univision",
    "Top Story",
    "Warner Bros Discovery",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
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  "textContent": "Several large broadcasters have partnered with OpenAP toward a new industry initiative aimed at creating standards for measuring ad exposure on TV.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "TV broadcasters partner with OpenAP to create new ad exposure standards"
}