IAB: U.S. video ad buys expected to exceed $81 billion in 2026

Digital video is expected to account for more than 60 percent of total TV and video ad spending for the first time.—

This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology.

Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.