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  "path": "/2026/05/iab-digital-video-ad-spend-2026-report/",
  "publishedAt": "2026-05-06T09:59:18.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "News",
    "Streaming",
    "Technology",
    "Television",
    "Interactive Advertising Bureau (IAB)",
    "Top Story",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
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  "textContent": "Digital video is expected to account for more than 60 percent of total TV and video ad spending for the first time.—\n\n_This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "IAB: U.S. video ad buys expected to exceed $81 billion in 2026"
}