Estrella TV sees strongest ratings in 5 years

MediaCo says its Spanish-language broadcast network Estrella TV experienced its strongest ratings in five years, based on Nielsen viewership data released this week. The network reported a 51 percent increase in its Monday through Sunday prime-time audience among adults 18–49 on a season-to-date basis. In February, EstrellaTV averaged 40,900 viewers in the demographic during prime time, marking the network’s highest monthly performance since May 2022. Year-over growth also accelerated, with February prime-time ratings rising 65 percent compared with the same month a year earlier. MediaCo said the network has recorded year-over monthly gains in 11 of the past 15 months. The broadcaster is the fastest-growing Spanish-language network in the country, MediaCo said in a statement. The network primarily competes against Univision and Comcast-owned Telemundo, which have stronger viewership numbers. MediaCo said Estrella TV’s growth was primarily attributable to a stronger ... Read more—

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