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  "path": "/2026/03/estrella-tv-sees-strongest-ratings-in-5-years/",
  "publishedAt": "2026-03-06T01:35:26.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Broadcast",
    "News",
    "News Brief",
    "Television",
    "Estrella TV",
    "MediaCo",
    "Read more",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
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  "textContent": "MediaCo says its Spanish-language broadcast network Estrella TV experienced its strongest ratings in five years, based on Nielsen viewership data released this week. The network reported a 51 percent increase in its Monday through Sunday prime-time audience among adults 18–49 on a season-to-date basis. In February, EstrellaTV averaged 40,900 viewers in the demographic during prime time, marking the network’s highest monthly performance since May 2022. Year-over growth also accelerated, with February prime-time ratings rising 65 percent compared with the same month a year earlier. MediaCo said the network has recorded year-over monthly gains in 11 of the past 15 months. The broadcaster is the fastest-growing Spanish-language network in the country, MediaCo said in a statement. The network primarily competes against Univision and Comcast-owned Telemundo, which have stronger viewership numbers. MediaCo said Estrella TV’s growth was primarily attributable to a stronger ... Read more—\n\n_This story first appears atTheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story —make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Estrella TV sees strongest ratings in 5 years"
}