Tubi taps expanded measurement features from Nielsen

Nielsen data shows ad-supported streaming hit 45.6 percent of ad-supported TV in Q4 2025, with Tubi at 6.2 percent share.This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology. Never miss a story —make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.