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  "path": "/2026/02/tubi-taps-expanded-measurement-features-from-nielsen/",
  "publishedAt": "2026-02-06T22:46:32.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "Advertising (Industry)",
    "News",
    "Streaming",
    "Technology",
    "Television",
    "Fox Corporation",
    "Nielsen",
    "Tubi",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
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  "textContent": "Nielsen data shows ad-supported streaming hit 45.6 percent of ad-supported TV in Q4 2025, with Tubi at 6.2 percent share.This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology. **Never miss a story —make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Tubi taps expanded measurement features from Nielsen"
}