Ente's accusations against Proton, is it their new marketing?

Ente is getting completely roasted on Reddit for this. People are saying it’s not the first time they’ve come up with questionable marketing tactics. Others are pointing out that they should spend more time improving their product instead. This and server issues Ente had, users say that’s where their focus should be. I’ve also seen comment mentioning that Ente’s CEO previously worked at Google, so of course they should understand how Google Ads actually work. Wild. And if they intentionally pushed accusations they knew were false just to make a competitor look bad, that’s honestly a different level of dirty tactics. Should the community do something so they understand that this kind of conduct isn’t acceptable here?