Ente's accusations against Proton, is it their new marketing?

Nitter

Ente (@enteio)

ALT Google Play search for "ente". The #1 result is an ad for Proton Drive. The actual Ente app sits below it. | We were wrong - thanks to everyone that explained to us how Google App Install campaigns work. Since we don't use it, we didn’t know this...

They made a wrongful tweet and have publicly apologized already. Was it a dumb move? Yes. Will Proton cease to exist because of this? No. Shit happens.