ConsumerAffairs: Companies that prioritize customer privacy can gain a competitive edge

https://www.consumeraffairs.com/news/companies-that-prioritize-customer-privacy-can-gain-a-competitive-edge-021726.html

• New research finds companies that treat customer privacy as a strategic priority — not just a compliance requirement — can gain a measurable competitive edge.

• The concept, called “privacy stewardship,” links transparent and responsible data practices to stronger customer loyalty and improved financial performance.

• The study will appear in the Journal of Marketing and be featured in the May issue of Harvard Business Review.

Here is the journal article

https://journals.sagepub.com/doi/10.1177/00222429251367342