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"path": "/t/consumeraffairs-companies-that-prioritize-customer-privacy-can-gain-a-competitive-edge/35589#post_1",
"publishedAt": "2026-02-18T02:17:34.000Z",
"site": "https://discuss.privacyguides.net",
"tags": [
"https://www.consumeraffairs.com/news/companies-that-prioritize-customer-privacy-can-gain-a-competitive-edge-021726.html",
"https://journals.sagepub.com/doi/10.1177/00222429251367342"
],
"textContent": "https://www.consumeraffairs.com/news/companies-that-prioritize-customer-privacy-can-gain-a-competitive-edge-021726.html\n\n> * New research finds companies that treat customer privacy as a strategic priority — not just a compliance requirement — can gain a measurable competitive edge.\n>\n> * The concept, called “privacy stewardship,” links transparent and responsible data practices to stronger customer loyalty and improved financial performance.\n>\n> * The study will appear in the _Journal of Marketing_ and be featured in the May issue of _Harvard Business Review_.\n>\n>\n\n\nHere is the journal article\n\nhttps://journals.sagepub.com/doi/10.1177/00222429251367342",
"title": "ConsumerAffairs: Companies that prioritize customer privacy can gain a competitive edge"
}