Why trademarking your face like Taylor Swift isn’t a ‘silver bullet’ against deepfakes
The Independent | Latest news and features from US, UK and worl…
May 10, 2026
Taylor Swift, Jeremy Clarkson, and Cole Palmer are among the famous names trademarking their faces in a bid to crack down on deepfakes. Nicole Wootton-Cane speaks to experts who say while it may offer some protection, it isn’t a ‘silver bullet’ for keeping your likeness safe from AI dupes
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