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  "path": "/tech/deepfakes-trademarking-taylor-swift-jeremy-clarkson-b2972954.html",
  "publishedAt": "2026-05-10T14:28:48.000Z",
  "site": "https://www.the-independent.com",
  "tags": [
    "Tech"
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  "textContent": "Taylor Swift, Jeremy Clarkson, and Cole Palmer are among the famous names trademarking their faces in a bid to crack down on deepfakes. Nicole Wootton-Cane speaks to experts who say while it may offer some protection, it isn’t a ‘silver bullet’ for keeping your likeness safe from AI dupes",
  "title": "Why trademarking your face like Taylor Swift isn’t a ‘silver bullet’ against deepfakes",
  "updatedAt": "2026-05-10T14:28:48.000Z"
}