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College Sports PE Takes Next Step With $100M Utah-Otro Deal

Sportico.com [Unofficial] June 12, 2026
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The University of Utah has finalized an agreement with private equity firm Otro Capital to create a new for-profit entity, Crimson Brand Partners, the school announced Friday morning. No financial details were revealed, but Otro is committing at least $100 million to the endeavor, according to someone familiar with the agreement. “When we met our […]

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