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  "path": "/leagues/college-sports/2026/utah-otro-college-sports-private-equity-1234903208/",
  "publishedAt": "2026-06-12T15:53:25.000Z",
  "site": "https://www.sportico.com",
  "tags": [
    "College Sports",
    "Leagues",
    "Big 12",
    "Otro Capital",
    "private equity",
    "Utah"
  ],
  "textContent": "The University of Utah has finalized an agreement with private equity firm Otro Capital to create a new for-profit entity, Crimson Brand Partners, the school announced Friday morning. No financial details were revealed, but Otro is committing at least $100 million to the endeavor, according to someone familiar with the agreement. “When we met our […]",
  "title": "College Sports PE Takes Next Step With $100M Utah-Otro Deal"
}