DraftKings, NCAA Trade Shots Over ‘March Madness’ Trademark
Sportico.com [Unofficial]
March 26, 2026
DraftKings told a federal judge Wednesday that the NCAA’s legal arguments for a temporary restraining order to block the sports betting company from using “March Madness,” “NCAA Sweet Sixteen,” “Elite Eight” and “Final Four” during the tournament miss the mark, while on Thursday, the NCAA shot back, arguing DraftKings has misconstrued key points. The two […]
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