NCAA Sues DraftKings to Block Use of March Madness Trademarks

The NCAA late Friday sued DraftKings in an Indiana federal district court, accusing the sports betting company of trademark infringement and dilution in using “March Madness,” “NCAA Sweet Sixteen,” “Elite Eight,” “Final Four” and other famous expressions for which the NCAA has secured registrations from the U.S. Patent and Trademark Office. The NCAA demands an […]