How Can Paramount+ Recoup Its $7.7 Billion UFC Bet? Subs Won’t Do It

I’ve been a die-hard UFC fan for years, but only ever talked myself (read: my wife) into one $80 pay-per-view (PPV) in the pre-Paramount age— “No, babe, seriously, it’s not that violent, it’s more about, like, technique…” A few hours later, Conor McGregor snapped his leg in half on Dustin Poirier’s shin. So maybe that’s why there hasn’t been a second PPV purchase. But I digress … Despite my lack of PPV […]