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  "path": "/business/media/2026/paramount-ufc-investment-subscriptions-advertising-1234885726/",
  "publishedAt": "2026-02-27T12:00:00.000Z",
  "site": "https://www.sportico.com",
  "tags": [
    "Business",
    "Media",
    "Paramount+",
    "UFC"
  ],
  "textContent": "I’ve been a die-hard UFC fan for years, but only ever talked myself (read: my wife) into one $80 pay-per-view (PPV) in the pre-Paramount age— “No, babe, seriously, it’s not that violent, it’s more about, like, technique…” A few hours later, Conor McGregor snapped his leg in half on Dustin Poirier’s shin. So maybe that’s why there hasn’t been a second PPV purchase. But I digress … Despite my lack of PPV […]",
  "title": "How Can Paramount+ Recoup Its $7.7 Billion UFC Bet? Subs Won’t Do It"
}