AI Search is Rewriting the Cleantech Buyer’s Journey — and Many Brands Aren’t Ready

By Melissa Baldwin For more than a decade, cleantech marketing has revolved around a steady playbook: rank on Google, drive website traffic, show up at events, and convert clicks to leads. Today, that playbook must evolve to square with the rapid adoption of AI search. B2B customers are starting their ... [continued] The post AI Search is Rewriting the Cleantech Buyer’s Journey — and Many Brands Aren’t Ready appeared first on CleanTechnica.