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  "path": "/2026/02/25/ai-search-is-rewriting-the-cleantech-buyers-journey-and-many-brands-arent-ready/",
  "publishedAt": "2026-02-26T04:53:22.000Z",
  "site": "https://cleantechnica.com",
  "tags": [
    "Clean Power",
    "Clean Transport",
    "Electric Vehicles",
    "Solar Energy",
    "Wind Energy",
    "AI",
    "AI Search is Rewriting the Cleantech Buyer’s Journey — and Many Brands Aren’t Ready",
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  "textContent": "By Melissa Baldwin For more than a decade, cleantech marketing has revolved around a steady playbook: rank on Google, drive website traffic, show up at events, and convert clicks to leads. Today, that playbook must evolve to square with the rapid adoption of AI search. B2B customers are starting their ... [continued]\n\nThe post AI Search is Rewriting the Cleantech Buyer’s Journey — and Many Brands Aren’t Ready appeared first on CleanTechnica.",
  "title": "AI Search is Rewriting the Cleantech Buyer’s Journey — and Many Brands Aren’t Ready"
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