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JD Sports: ‘Digital transformation does not erode craftsmanship – it amplifies traditional skills’

Drapers [Unofficial] May 15, 2026
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Drapers JD Sports: ‘Digital transformation does not erode craftsmanship – it amplifies traditional skills’ Monika Balach-Kinsella, 3D product development lead at JD Sports Fashion, tells Drapers how the retailer upskilled its own-brand design and product development teams by democratising access to AI and 3D design tools. The post JD Sports: ‘Digital transformation does not erode craftsmanship – it amplifies traditional skills’ appeared first on Drapers.

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