JD Sports: ‘Digital transformation does not erode craftsmanship – it amplifies traditional skills’
Drapers [Unofficial]
May 15, 2026
Drapers
JD Sports: ‘Digital transformation does not erode craftsmanship – it amplifies traditional skills’
Monika Balach-Kinsella, 3D product development lead at JD Sports Fashion, tells Drapers how the retailer upskilled its own-brand design and product development teams by democratising access to AI and 3D design tools.
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