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  "path": "/insight/comment/jd-sports-digital-transformation-does-not-erode-craftsmanship-it-amplifies-traditional-skills",
  "publishedAt": "2026-05-15T14:00:29.000Z",
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    "JD Sports: ‘Digital transformation does not erode craftsmanship – it amplifies traditional skills’"
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  "textContent": "Drapers\nJD Sports: ‘Digital transformation does not erode craftsmanship – it amplifies traditional skills’\n\nMonika Balach-Kinsella, 3D product development lead at JD Sports Fashion, tells Drapers how the retailer upskilled its own-brand design and product development teams by democratising access to AI and 3D design tools.\n\nThe post JD Sports: ‘Digital transformation does not erode craftsmanship – it amplifies traditional skills’ appeared first on Drapers.",
  "title": "JD Sports: ‘Digital transformation does not erode craftsmanship – it amplifies traditional skills’"
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