How Zalando is using AI to reshape fashion content
Drapers [Unofficial]
May 15, 2026
Drapers
How Zalando is using AI to reshape fashion content
At ecommerce giant Zalando, artificial intelligence (AI) is removing the barriers between ideas and execution. Vice-president of content Matthias Haase tells Drapers how the technology is enabling brands to deliver faster, more localised and increasingly personalised content that reflects how customers actually live and dress – without sacrificing creativity.
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