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  "path": "/insight/comment/how-zalando-is-using-ai-to-reshape-fashion-content",
  "publishedAt": "2026-05-15T15:00:37.000Z",
  "site": "https://www.drapersonline.com",
  "tags": [
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    "How Zalando is using AI to reshape fashion content"
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  "textContent": "Drapers\nHow Zalando is using AI to reshape fashion content\n\nAt ecommerce giant Zalando, artificial intelligence (AI) is removing the barriers between ideas and execution. Vice-president of content Matthias Haase tells Drapers how the technology is enabling brands to deliver faster, more localised and increasingly personalised content that reflects how customers actually live and dress – without sacrificing creativity.\n\nThe post How Zalando is using AI to reshape fashion content appeared first on Drapers.",
  "title": "How Zalando is using AI to reshape fashion content"
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