Jaded London founders: ‘Our stores are not just retail – they are a Gen Z experience’

Drapers Jaded London founders: ‘Our stores are not just retail – they are a Gen Z experience’ Jaded London founders and siblings Grant Goulden and Jade Camber take Drapers through their business journey to date, why the fashion brand is such a hit in the US despite ongoing challenges and its plans for opening further "Gen Z" shopping destinations. The post Jaded London founders: ‘Our stores are not just retail – they are a Gen Z experience’ appeared first on Drapers.