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  "path": "/insight/analysis/jaded-london-founders-our-stores-are-not-just-retail-they-are-a-gen-z-experience",
  "publishedAt": "2026-04-02T14:00:00.000Z",
  "site": "https://www.drapersonline.com",
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    "Jaded London founders: ‘Our stores are not just retail – they are a Gen Z experience’"
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  "textContent": "Drapers\nJaded London founders: ‘Our stores are not just retail – they are a Gen Z experience’\n\nJaded London founders and siblings Grant Goulden and Jade Camber take Drapers through their business journey to date, why the fashion brand is such a hit in the US despite ongoing challenges and its plans for opening further \"Gen Z\" shopping destinations.\n\nThe post Jaded London founders: ‘Our stores are not just retail – they are a Gen Z experience’ appeared first on Drapers.",
  "title": "Jaded London founders: ‘Our stores are not just retail – they are a Gen Z experience’"
}