Study of Older Gamers’ representation in video games

A 2025 study titled Aging in Play: Representations of Age in Video Games by AARP finds that despite representing a significant — and growing — market, gamers age 50-plus rarely see older characters or have options to customise avatars in their likeness. Do Older Gamers See Themselves on the Screen?Gamers age 50+ are underrepresented in video games, with few customizable options and stereotypical portrayals, despite being a significant market.AARPBrittne Kakulla