CEO of McDonald's reluctant to eat his own burger!

The CEO of McDonald's, Chris Kempczinski tried to do a marketing video to promote their new Big Arch Burger and it became viral for how poor of a spokesman of his own product he is. > Throughout the clip, however, he repeatedly called the burger a “thing” and a “product,” language that struck some viewers as more corporate than enthusiastic, especially for a menu item meant to generate excitement. > > Even picking it up appeared to take some effort. He adjusted his grip, turned it slightly and, in the process, noticed additional toppings such as crispy onions. > > When he announced “the moment of truth,” he took what appeared to be the smallest possible bite and immediately declared it “so good,” later describing it as a “delicious product.” > > "It also reflects a bigger tension between corporate language and consumer culture. Words like “product” make sense in a business context. Online, they can feel detached when applied to something as familiar and everyday as a burger. That gap... > > Click to expand... Read more