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  "path": "/threads/ceo-of-mcdonalds-reluctant-to-eat-his-own-burger.2633953/",
  "publishedAt": "2026-03-03T16:59:35.000Z",
  "site": "https://forums.anandtech.com",
  "tags": [
    "Politics and News",
    "Read more"
  ],
  "textContent": "The CEO of McDonald's, Chris Kempczinski tried to do a marketing video to promote their new Big Arch Burger and it became viral for how poor of a spokesman of his own product he is.\n\n\n> Throughout the clip, however, he repeatedly called the burger a “thing” and a “product,” language that struck some viewers as more corporate than enthusiastic, especially for a menu item meant to generate excitement.\n>\n>  Even picking it up appeared to take some effort. He adjusted his grip, turned it slightly and, in the process, noticed additional toppings such as crispy onions.\n>\n>  When he announced “the moment of truth,” he took what appeared to be the smallest possible bite and immediately declared it “so good,” later describing it as a “delicious product.”\n>\n>  \"It also reflects a bigger tension between corporate language and consumer culture. Words like “product” make sense in a business context. Online, they can feel detached when applied to something as familiar and everyday as a burger. That gap...\n>\n> Click to expand...\n\n\nRead more",
  "title": "CEO of McDonald's reluctant to eat his own burger!"
}