Snap launches AI Sponsored Snaps, a conversational ad format in Snapchat's Chat tab that lets users talk to brand-specific AI agents for product recommendations (Aisha Malik/TechCrunch)

Aisha Malik / TechCrunch: Snap launches AI Sponsored Snaps, a conversational ad format in Snapchat's Chat tab that lets users talk to brand-specific AI agents for product recommendations — Snapchat announced on Tuesday that it's rolling out “AI Sponsored Snaps,” which will allow users to interact directly with brands' AI agents.