Kalshi is trying to broaden its user base via targeted marketing, enlisting female influencers, and more; 26% of users now are women, up from 13% in May 2025 (Wall Street Journal)

Wall Street Journal: Kalshi is trying to broaden its user base via targeted marketing, enlisting female influencers, and more; 26% of users now are women, up from 13% in May 2025   —  Kalshi wants to get more young women interested in the prediction-market platform, looking to expand beyond sports and its core male customer base.