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  "path": "/260308/p15#a260308p15",
  "publishedAt": "2026-03-09T03:35:01.000Z",
  "site": "http://www.techmeme.com",
  "tags": [
    "Wall Street Journal",
    "Kalshi is trying to broaden its user base via targeted marketing, enlisting female influencers, and more; 26% of users now are women, up from 13% in May 2025"
  ],
  "textContent": "\n\n Wall Street Journal:\n**Kalshi is trying to broaden its user base via targeted marketing, enlisting female influencers, and more; 26% of users now are women, up from 13% in May 2025**   —  Kalshi wants to get more young women interested in the prediction-market platform, looking to expand beyond sports and its core male customer base.",
  "title": "Kalshi is trying to broaden its user base via targeted marketing, enlisting female influencers, and more; 26% of users now are women, up from 13% in May 2025 (Wall Street Journal)"
}