A look at Higgsfield, an AI video startup that grew to $300M ARR within 11 months, as it faces a creator backlash over aggressive and shocking marketing tactics (Rashi Shrivastava/Forbes)

Rashi Shrivastava / Forbes: A look at Higgsfield, an AI video startup that grew to $300M ARR within 11 months, as it faces a creator backlash over aggressive and shocking marketing tactics   —  CEO Alex Mashrabov, originally from Uzbekistan, cofounded Higgsfield in 2023 as a ChatGPT for video-style mobile app.