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  "publishedAt": "2026-02-13T06:00:01.000Z",
  "site": "http://www.techmeme.com",
  "tags": [
    "Forbes",
    "A look at Higgsfield, an AI video startup that grew to $300M ARR within 11 months, as it faces a creator backlash over aggressive and shocking marketing tactics"
  ],
  "textContent": "\n\n Rashi Shrivastava / Forbes:\n**A look at Higgsfield, an AI video startup that grew to $300M ARR within 11 months, as it faces a creator backlash over aggressive and shocking marketing tactics**   —  CEO Alex Mashrabov, originally from Uzbekistan, cofounded Higgsfield in 2023 as a ChatGPT for video-style mobile app.",
  "title": "A look at Higgsfield, an AI video startup that grew to $300M ARR within 11 months, as it faces a creator backlash over aggressive and shocking marketing tactics (Rashi Shrivastava/Forbes)"
}