Hôtel Peterhof ad

Photo(s) by altpapiersammler on Flickr.

_**Source: www.flickr.com **Uploaded to Flickr by altpapiersammler and tagged with “moderneversalien”. License: All Rights Reserved. _

This ad from 1903 promotes the then newly opened Hôtel Peterhof at Munich’s very central Marienplatz, with “rooms furnished in the finest modern style”, starting from 2 Marks.

The name is set in Moderne Versalien , an all-caps typeface first cast by Bauer & Co around 1899. In 2003, Andreas Seidel of astype made a digital revival named Sveva.

This post was originally published at Fonts In Use