Technics ads (1977)

Photo(s) by Bart Solenthaler on Flickr.

_**Source: www.flickr.com **Uploaded to Flickr by Bart Solenthaler and tagged with “albertus”. License: All Rights Reserved. _

“Which sounds better?” The Technics SL-2000 is a series of direct-drive turntables for the consumer market. It was produced from 1976 to 1978.

This series of adverts was issued in 1977 by Matsushita Electric / Panasonic, promoting consumer-oriented audio equipment made under their Technics brand. They pair two typefaces with flared stem endings, Albertus and Optima. Technics ads used this combination already in 1976.

_**Source: www.flickr.com **Uploaded to Flickr by Bart Solenthaler. License: All Rights Reserved. _

The Technics RS-615US and RS-630TUS are tape decks produced in 1977 and 1978.

_**Source: www.flickr.com **Uploaded to Flickr by Bart Solenthaler. License: All Rights Reserved. _

The Technics SL-1950 is an entry-level turntable with automatic changing function.

This post was originally published at Fonts In Use