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  "path": "/uses/77681/technics-ads-1977",
  "publishedAt": "2026-05-30T08:20:20.000Z",
  "site": "https://fontsinuse.com",
  "tags": [
    "www.flickr.com",
    "direct-drive turntables",
    "Matsushita Electric",
    "Panasonic",
    "Technics",
    "Albertus",
    "Optima",
    "already in 1976",
    "automatic changing function",
    "Fonts In Use"
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  "textContent": "Photo(s) by Bart Solenthaler on Flickr.\n\n\n_**Source: www.flickr.com **Uploaded to Flickr by Bart Solenthaler and tagged with “albertus”. License: All Rights Reserved. _\n\n\n\n“Which sounds better?” The Technics SL-2000 is a series of direct-drive turntables for the consumer market. It was produced from 1976 to 1978.\n\n\n\n\n\n\n\nThis series of adverts was issued in 1977 by Matsushita Electric / Panasonic, promoting consumer-oriented audio equipment made under their Technics brand. They pair two typefaces with flared stem endings, **Albertus** and **Optima**. Technics ads used this combination already in 1976.\n\n\n\n\n_**Source: www.flickr.com **Uploaded to Flickr by Bart Solenthaler. License: All Rights Reserved. _\n\n\n\nThe Technics RS-615US and RS-630TUS are tape decks produced in 1977 and 1978.\n\n\n\n\n_**Source: www.flickr.com **Uploaded to Flickr by Bart Solenthaler. License: All Rights Reserved. _\n\n\n\nThe Technics SL-1950 is an entry-level turntable with automatic changing function.\n\n\n\nThis post was originally published at Fonts In Use\n\n* * *",
  "title": "Technics ads (1977)"
}