“Take away their uniforms and who are they.” Jockey ad

Photo(s) by Bart Solenthaler on Flickr.

_**Source: www.flickr.com **Uploaded to Flickr by Bart Solenthaler and tagged with “itcmachine”. License: All Rights Reserved. _

1977 ad for underwear by Jockey International, Inc., starring a roster of stripped-down jocks – Jim Hart, Denis Potvin, Jo Jo White, Steve Carlton, Pete Rose, Jamaal Wilkes, Jim Palmer, Ken Anderson – and one staple of 1970s typography, ITC Machine.

This post was originally published at Fonts In Use