{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreieucwci7ytx5xmjvtyldt4gltrry4o6buuqkvbbbz7uzmpmlucyfu",
    "uri": "at://did:plc:a6pp63xkro25kmi2wib5nlid/app.bsky.feed.post/3mioaluyd6tx2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreichq562l3woiqlt3lxsqzt77h5gfqr24lpp77fcddi7lqrk6jyppi"
    },
    "mimeType": "image/jpeg",
    "size": 86197
  },
  "path": "/uses/74985/take-away-their-uniforms-and-who-are-they-joc",
  "publishedAt": "2026-04-04T10:35:35.000Z",
  "site": "https://fontsinuse.com",
  "tags": [
    "www.flickr.com",
    "Jockey International, Inc.",
    "Jim Hart",
    "Denis Potvin",
    "Jo Jo White",
    "Steve Carlton",
    "Pete Rose",
    "Jamaal Wilkes",
    "Jim Palmer",
    "Ken Anderson",
    "ITC Machine",
    "Fonts In Use"
  ],
  "textContent": "Photo(s) by Bart Solenthaler on Flickr.\n\n\n_**Source: www.flickr.com **Uploaded to Flickr by Bart Solenthaler and tagged with “itcmachine”. License: All Rights Reserved. _\n\n\n\n\n\n1977 ad for underwear by Jockey International, Inc., starring a roster of stripped-down jocks – Jim Hart, Denis Potvin, Jo Jo White, Steve Carlton, Pete Rose, Jamaal Wilkes, Jim Palmer, Ken Anderson – and one staple of 1970s typography, **ITC Machine**.\n\n\n\nThis post was originally published at Fonts In Use\n\n* * *",
  "title": "“Take away their uniforms and who are they.” Jockey ad"
}