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The Evolution of Beauty Marketing: Why UGC Creators are Replacing Influencers and Traditional Production

The London Economic [Unofficial] April 9, 2026
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This week, as part of our People in Business series, we speak to Regina lakupova, a marketing and UGC expert, consistently sought out by well-known American and international beauty and wellness brands, who talks to us about how brands can build consumer trust. The post The Evolution of Beauty Marketing: Why UGC Creators are Replacing Influencers and Traditional Production appeared first on The London Economic.

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