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  "path": "/lifestyle/my-business/people-in-business/the-evolution-of-beauty-marketing-why-ugc-creators-are-replacing-influencers-and-traditional-production-404873/",
  "publishedAt": "2026-04-09T11:42:03.000Z",
  "site": "https://www.thelondoneconomic.com",
  "tags": [
    "People in Business",
    "The Evolution of Beauty Marketing: Why UGC Creators are Replacing Influencers and Traditional Production",
    "The London Economic"
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  "textContent": "This week, as part of our People in Business series, we speak to Regina lakupova, a marketing and UGC expert, consistently sought out by well-known American and international beauty and wellness brands, who talks to us about how brands can build consumer trust.\n\nThe post The Evolution of Beauty Marketing: Why UGC Creators are Replacing Influencers and Traditional Production appeared first on The London Economic.",
  "title": "The Evolution of Beauty Marketing: Why UGC Creators are Replacing Influencers and Traditional Production"
}